Comments on: Radical Transparency or Extreme Translucency? http://www.motivelab.com/2007/07/18/radical-transparency-or-extreme-translucency/ Social Marketing Group Sun, 21 Aug 2011 07:36:16 -0400 http://wordpress.org/?v=2.8.2 hourly 1 By: Jon Harmon http://www.motivelab.com/2007/07/18/radical-transparency-or-extreme-translucency/comment-page-1/#comment-102 Jon Harmon Thu, 19 Jul 2007 01:25:22 +0000 http://www.motivelab.com/2007/07/18/radical-transparency-or-extreme-translucency/#comment-102 What else could he do but aplogize? His behavior was highly unethical, perhaps criminal. He has for years been touting himself (on his own blog) as the paragon of transparency, and then it was revealed that for seven-plus years he was touting himself and his company, and ripping a competitor, under an alias. Yes, he should be fired. The guy's hubris is so great it took him a week of heat to force him to apologize. Actually it took several days for the media and the blogosphere to really turn on him. Why? -- see: http://jon8332.typepad.com/force_for_good/2007/07/wacky-mackey-ep.html What else could he do but aplogize? His behavior was highly unethical, perhaps criminal. He has for years been touting himself (on his own blog) as the paragon of transparency, and then it was revealed that for seven-plus years he was touting himself and his company, and ripping a competitor, under an alias. Yes, he should be fired. The guy’s hubris is so great it took him a week of heat to force him to apologize. Actually it took several days for the media and the blogosphere to really turn on him. Why? — see: http://jon8332.typepad.com/force_for_good/2007/07/wacky-mackey-ep.html

]]> By: Chris Kenton http://www.motivelab.com/2007/07/18/radical-transparency-or-extreme-translucency/comment-page-1/#comment-101 Chris Kenton Wed, 18 Jul 2007 21:59:36 +0000 http://www.motivelab.com/2007/07/18/radical-transparency-or-extreme-translucency/#comment-101 Interesting post, Joel. What I found most interesting about this whole fiasco, other than Mackey's apparent brazenness- -using his wife's name backwards as a screen name???- -is the way in which different facets of social media were employed so tactically. A public and transparent forum of social media was used to engage WholeFoods' market, while an anonymous forum was used to attack competitors. I don't think that's prima facia evidence that Mackey had a cynical plan for how he was using different platforms to pursue different objectives, but it certainly has that appearance. I think the rapid retreat from social media at this point in the crisis reflects the legal shadow he is under now, but it does add to the irony. One more lesson in how the risk is rarely worth the price of getting caught. Interesting post, Joel. What I found most interesting about this whole fiasco, other than Mackey’s apparent brazenness- -using his wife’s name backwards as a screen name???- -is the way in which different facets of social media were employed so tactically. A public and transparent forum of social media was used to engage WholeFoods’ market, while an anonymous forum was used to attack competitors. I don’t think that’s prima facia evidence that Mackey had a cynical plan for how he was using different platforms to pursue different objectives, but it certainly has that appearance. I think the rapid retreat from social media at this point in the crisis reflects the legal shadow he is under now, but it does add to the irony.

One more lesson in how the risk is rarely worth the price of getting caught.

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