Comments on: PR Still Not Getting Social Media

By: Natashia Clayman

Natashia Clayman — Sat, 15 Jan 2011 19:40:50 +0000

I need and xml powered flash tag cloud, is there any way to do this.

By: Kathryn Johnson

Kathryn Johnson — Tue, 05 Jan 2010 04:20:52 +0000

As a PR professional I do have to agree with your version of some PR agencies. In school we learned the most important audience was the journalist or editor, but I personally have always believed we should go directly to the consumer. As a freelance marketing/communications professional, I tell my clients to look to their local, regional or national communities and then to the internet to reach thier target market. Once we hit our target then we can find inventive ways to lure the media to our event, product or meeting. I appreciate your articles validation with my marketing methods.

Thanks,

Kathryn

By: BrettMcAteer

BrettMcAteer — Thu, 20 Nov 2008 16:25:33 +0000

That 5% is likely to rise and quickly, too. The rush of PR firms signing up with Radian6 suggests that many of those firms will suddenly know how to show their clients the results of social media relations efforts. Of course, some not-insignificant measure of those results will follow from “communicating with journalists” because it always does, and nobody will care. Before you know it, communicating with journalists will be a new and important part of the off-the-shelf social media relations strategy/plan. Ultimately, nobody will care whether this it is called PR or MR or SR or Relations R Us because only the results matter.

I still talk about what I read in the paper this morning, whether I am talking online or in line at the coffee shop.