Comments on: Kodak’s Social Media Strategy: Backfiring Already? http://www.motivelab.com/2009/09/11/kodaks-social-media-strategy-backfiring-already/ Social Marketing Group Tue, 16 Feb 2010 15:40:37 -0500 http://wordpress.org/?v=2.8.2 hourly 1 By: mark http://www.motivelab.com/2009/09/11/kodaks-social-media-strategy-backfiring-already/comment-page-1/#comment-28778 mark Fri, 30 Oct 2009 09:19:39 +0000 http://www.motivelab.com/?p=233#comment-28778 The name contest was to name an upcoming new camcorder to be launched at CES in January 2010. As Jenny says in her post, "If you are the name-generating-genius whose product name we choose, we will send you to Las Vegas for the 2010 CES show for the unveiling of the new pocket video camera named by you!" Rumours are that the new camcorder will be a significant product release - probably the product you were anticipating, rather than the Zi8. The name contest was to name an upcoming new camcorder to be launched at CES in January 2010. As Jenny says in her post, “If you are the name-generating-genius whose product name we choose, we will send you to Las Vegas for the 2010 CES show for the unveiling of the new pocket video camera named by you!”

Rumours are that the new camcorder will be a significant product release – probably the product you were anticipating, rather than the Zi8.

]]> By: Kodak’s Social Media Strategy: Backfiring Already? | ChrisKenton.com http://www.motivelab.com/2009/09/11/kodaks-social-media-strategy-backfiring-already/comment-page-1/#comment-28742 Kodak’s Social Media Strategy: Backfiring Already? | ChrisKenton.com Fri, 11 Sep 2009 20:21:35 +0000 http://www.motivelab.com/?p=233#comment-28742 [...] Last week I wrote a short analysis of Kodak’s surprising move with the Zi8 pocket camera, explaining how Kodak had obviously been listening intently to consumer discussions about pocket video cameras, and rather than making the usual incremental upgrade to one or two features for their next release, they threw down the gauntlet and upgraded just about every feature mentioned on user wish lists. This was an unusual move in consumer electronics, where the industry pace for upgrades is typically much slower–a move all the more interesting because it was so obviously enabled by social media monitoring. This week, the story has changed, and it appears Kodak may have let its imagination get the better of its market strategy. Read full article... [...] [...] Last week I wrote a short analysis of Kodak’s surprising move with the Zi8 pocket camera, explaining how Kodak had obviously been listening intently to consumer discussions about pocket video cameras, and rather than making the usual incremental upgrade to one or two features for their next release, they threw down the gauntlet and upgraded just about every feature mentioned on user wish lists. This was an unusual move in consumer electronics, where the industry pace for upgrades is typically much slower–a move all the more interesting because it was so obviously enabled by social media monitoring. This week, the story has changed, and it appears Kodak may have let its imagination get the better of its market strategy. Read full article… [...]

]]>