Author: Chris Kenton

I finished out my trip to Austin last week as we launched a big lead gen campaign for MotiveLab with , an Austin-based lead generation specialist. We wrote an article for the (registration required, but worth it) about social media as a lead generation channel, and offered a link to a Marketing Brief titled “12… Continue reading Social Media Topic Red Hot

It’s been another crazy few weeks as we ramp up at high speed with new clients and new projects. Lot’s of good things to talk about, but nothing more exciting than the addition of Joel Granoff to as a co-founder and general partner. Joel is formerly VP of Business Development at Bulldog Solutions, an innovative… Continue reading MotiveLab’s New Austin Connection

I recently had a customer service experience that put a spotlight on Lenovo’s significant order management problems, and their equally significant social media successes. I was one of many consumers who ordered a laptop, only to be strung along with a series of shipment delays and less than candid conversations with their customer support representatives.… Continue reading Lenovo Shines in Social Media Relations

Cross posted at Marketonomy. There was an article in the Financial Times yesterday quoting Eric Schmidt, CEO of Google, about the company’s current focus and its vision for the future. It’s an interesting bit of insight if you read between the lines, and may be an indication of the point at which Google has lost… Continue reading Has Google Lost its Way?

Cross posted on Marketonomy. I’ve been struggling with the ground-level reality of media transformation over the past couple of weeks, working out the details of a business model, advertising structure and platform for MarketingRev. I’ve been a little shell-shocked by the practical obstacles and some of the attitudes I keep running into among people dealing… Continue reading Signs of the Media Meltdown

Cross posted on Marketonomy. The netroots are on fire this morning after a major theatrical event in the world of social media and politics. As I’ve said many times, politics is the most important analog to business when it comes to social media evolution. What is happening there is a vision of the future for… Continue reading Obama Stumbles into Social Media

[Cross-Posted at Marketonomy] It’s been a crazy busy week. I’ve been heads down working on the business plan for both MotiveLab and MarketingRev. I’ve had a number of inquiries over the past week by different VCs nominally interested in seeing where this is all going, and I’m negotiating partnerships in Europe and Asia to scale… Continue reading On the Road with Social Media

This is cross-posted on where I’ve been guest blogging. If there’s one phrase I could forever eliminate from the marketing handbook, it would be “What’s the ROI on Social Media?” The question is completely inane, and belies a lack of meaningful understanding about metrics and performance measurement. It’s a clear sign of a marketer who… Continue reading Another Rant on Social Media Metrics

I spent the morning yesterday in San Francisco visiting BuzzLogic and Clickability, two MotiveLab partners, getting a run-through on their platforms. BuzzLogic provides a social media monitoring application for tracking and measuring conversations in the blogosphere. If you want to know who’s talking about issues in your market, and who they’re influencing, BuzzLogic can draw… Continue reading On the Partner Trail

I was having a conversation with a friend who is not inside the Social Media beltway. He’s a marketing director for a publicly traded company. He’s very savvy about marketing, and pretty well informed about new technologies. But he’s not a regular reader of social media blogs and not a pundit. So I was starting… Continue reading Social Media is Dead. Long live Social Media.