I’m still deep in the self-imposed exile of stealth startup mode. But there are some fascinating market and business trends in Social Media that I’m closely tracking and happy to discuss in the abstract, especially as they start to intersect with other discussions in the public sphere. One of the trends that I’ve been analyzing… Continue reading Social Media Disrupting Market Landscape
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What’s Happening In Marketing
Cross-posted on Marketonomy A few months ago, I started an ambitious project to video tape thought leaders in marketing technology. My good friends at Miner Productions partnered with me to shoot and produce a series of videos for MarketingRev, and we got some great material. But along the way, I got side-tracked with the SocialRep… Continue reading What’s Happening In Marketing
WHIM: Baynote’s Jack Jia
Cross-posted at Marketonomy. This week on What’s Happening in Marketing, I interview Jack Jia, the CEO of Baynote. Baynote is an on-demand provider of software that analyzes customer shopping behavior online to make product recommendations to other customers. As Jia notes in his interview, Baynote doesn’t rely on what consumers say they like, but on… Continue reading WHIM: Baynote’s Jack Jia
WHIM2: Optimization with Offermatica
Cross-Posted on Marketonomy: This is the second in the set of marketing technology videos I produced for MarketingRev. This week, I’m interviewing Matt Roche from Offermatica, one of the world’s leading optimization companies. As I posted on MarketingRev: Offermatica is one of the world’s leading optimization companies, offering technologies that help businesses dynamically test and… Continue reading WHIM2: Optimization with Offermatica
MotiveLab Interviewed on PodTech
I did an interview with Eric Vidal for his WebEx podcast, which is now posted up on PodTech. It’s a little strange being on the other side of the interviewer’s questions–and an eye-opening experience to find I’m not as good at crafting soundbites as I like to expect from my interview subjects. Fortunately, Eric is… Continue reading MotiveLab Interviewed on PodTech
Web 2.0 Overused Buzzwords
This is mildly interesting. Someone posted a question on LinkedIn’s Q&A section asking people to submit their top 5 overused or overhyped buzzwords. When I checked in, 49 people had responded, which is quite high response for a LinkedIn question. Keep in mind that it wasn’t a mulitple choice, it was an open ended “give… Continue reading Web 2.0 Overused Buzzwords
Marketing In the Age of Conversation
Cross-posted at Marketonomy. Arun Rajagopal has a great series unfolding on his blog that he’s calling The Social Media Challenge, in which he’s trawling the Internet to parse the meaning and practice of social media with a beginner’s mind. It’s a good roundup of ideas and theories with a lot of good links. Arun sent… Continue reading Marketing In the Age of Conversation
Radical Transparency or Extreme Translucency?
One of the most powerful aspects of social media is . Transparency is especially “radical” in the corporate arena where communication is increasingly open, honest and truly bi-directional between enterprises and the individual stakeholders who work at, buy from and trade with each other as interlocking networked communities. For the companies who embrace and foster… Continue reading Radical Transparency or Extreme Translucency?
Social Computing Strategy for Product Lifecycle
Jeremiah Owyang has a fantastic post on his blog that you should read and then print and post on your office wall. It is an easy to understand framework for applying social media strategy and tactics throughout the product lifecycle, and provides specific examples at every stage of the lifecycle for how business teams should… Continue reading Social Computing Strategy for Product Lifecycle
RapLeaf: Social Media’s Trojan Horse
(I’ll be cross-posting this at Marketonomy as soon as Typepad can find the time to get back to me about my account being down.) I’ve been watching the furor over the RapLeaf controversy for the past couple of days, really struggling over whether or not to weigh in. If you’ve already been following the controversy,… Continue reading RapLeaf: Social Media’s Trojan Horse