What’s Happening In Marketing

Cross-posted on Marketonomy A few months ago, I started an ambitious project to video tape thought leaders in marketing technology. My good friends at Miner Productions partnered with me to shoot and produce a series of videos for MarketingRev, and we got some great material. But along the way, I got side-tracked with the SocialRep… Continue reading What’s Happening In Marketing

WHIM: Baynote’s Jack Jia

Cross-posted at Marketonomy. This week on What’s Happening in Marketing, I interview Jack Jia, the CEO of Baynote. Baynote is an on-demand provider of software that analyzes customer shopping behavior online to make product recommendations to other customers. As Jia notes in his interview, Baynote doesn’t rely on what consumers say they like, but on… Continue reading WHIM: Baynote’s Jack Jia

WHIM2: Optimization with Offermatica

Cross-Posted on Marketonomy: This is the second in the set of marketing technology videos I produced for MarketingRev. This week, I’m interviewing Matt Roche from Offermatica, one of the world’s leading optimization companies. As I posted on MarketingRev: Offermatica is one of the world’s leading optimization companies, offering technologies that help businesses dynamically test and… Continue reading WHIM2: Optimization with Offermatica

Web 2.0 Overused Buzzwords

This is mildly interesting. Someone posted a question on LinkedIn’s Q&A section asking people to submit their top 5 overused or overhyped buzzwords. When I checked in, 49 people had responded, which is quite high response for a LinkedIn question. Keep in mind that it wasn’t a mulitple choice, it was an open ended “give… Continue reading Web 2.0 Overused Buzzwords

Radical Transparency or Extreme Translucency?

One of the most powerful aspects of social media is . Transparency is especially “radical” in the corporate arena where communication is increasingly open, honest and truly bi-directional between enterprises and the individual stakeholders who work at, buy from and trade with each other as interlocking networked communities. For the companies who embrace and foster… Continue reading Radical Transparency or Extreme Translucency?

Social Computing Strategy for Product Lifecycle

Jeremiah Owyang has a fantastic post on his blog that you should read and then print and post on your office wall. It is an easy to understand framework for applying social media strategy and tactics throughout the product lifecycle, and provides specific examples at every stage of the lifecycle for how business teams should… Continue reading Social Computing Strategy for Product Lifecycle