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MotiveLab :: Marketing Innovation - Part 3

Following the Flow of Conversation

Continuing on the theme of social media trends and implications. One of the major themes that social media experts talk about incessantly is the shift in control over the message. In the world of mainstream media where content is created by a few and broadcast to the many, whoever controls publication controls the message. In […]

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Social Media Disrupting Market Landscape

I’m still deep in the self-imposed exile of stealth startup mode. But there are some fascinating market and business trends in Social Media that I’m closely tracking and happy to discuss in the abstract, especially as they start to intersect with other discussions in the public sphere. One of the trends that I’ve been analyzing […]

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What’s Happening In Marketing

Cross-posted on Marketonomy A few months ago, I started an ambitious project to video tape thought leaders in marketing technology. My good friends at Miner Productions partnered with me to shoot and produce a series of videos for MarketingRev, and we got some great material. But along the way, I got side-tracked with the SocialRep […]

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WHIM: Baynote’s Jack Jia

Cross-posted at Marketonomy. This week on What’s Happening in Marketing, I interview Jack Jia, the CEO of Baynote. Baynote is an on-demand provider of software that analyzes customer shopping behavior online to make product recommendations to other customers. As Jia notes in his interview, Baynote doesn’t rely on what consumers say they like, but on […]

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WHIM2: Optimization with Offermatica

Cross-Posted on Marketonomy: This is the second in the set of marketing technology videos I produced for MarketingRev. This week, I’m interviewing Matt Roche from Offermatica, one of the world’s leading optimization companies. As I posted on MarketingRev: Offermatica is one of the world’s leading optimization companies, offering technologies that help businesses dynamically test and […]

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MotiveLab Interviewed on PodTech

I did an interview with Eric Vidal for his WebEx podcast, which is now posted up on PodTech. It’s a little strange being on the other side of the interviewer’s questions–and an eye-opening experience to find I’m not as good at crafting soundbites as I like to expect from my interview subjects. Fortunately, Eric is […]

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Web 2.0 Overused Buzzwords

This is mildly interesting. Someone posted a question on LinkedIn’s Q&A section asking people to submit their top 5 overused or overhyped buzzwords. When I checked in, 49 people had responded, which is quite high response for a LinkedIn question. Keep in mind that it wasn’t a mulitple choice, it was an open ended “give […]

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Marketing In the Age of Conversation

Cross-posted at Marketonomy. Arun Rajagopal has a great series unfolding on his blog that he’s calling The Social Media Challenge, in which he’s trawling the Internet to parse the meaning and practice of social media with a beginner’s mind. It’s a good roundup of ideas and theories with a lot of good links. Arun sent […]

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Radical Transparency or Extreme Translucency?

One of the most powerful aspects of social media is . Transparency is especially “radical” in the corporate arena where communication is increasingly open, honest and truly bi-directional between enterprises and the individual stakeholders who work at, buy from and trade with each other as interlocking networked communities. For the companies who embrace and foster […]

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Social Computing Strategy for Product Lifecycle

Jeremiah Owyang has a fantastic post on his blog that you should read and then print and post on your office wall. It is an easy to understand framework for applying social media strategy and tactics throughout the product lifecycle, and provides specific examples at every stage of the lifecycle for how business teams should […]

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