Social Media Disrupting Market Landscape

Cross Posted at Marketonomy
I’m still deep in the self-imposed exile of stealth startup mode. But there are some fascinating market and business trends in Social Media that I’m closely tracking and happy to discuss in the abstract, especially as they start to intersect with other discussions in the public sphere.
One of the trends that [...]

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WHIM: Baynote’s Jack Jia

Cross-posted at Marketonomy.
This week on What’s Happening in Marketing, I interview Jack Jia, the CEO of Baynote. Baynote is an on-demand provider of software that analyzes customer shopping behavior online to make product recommendations to other customers. As Jia notes in his interview, Baynote doesn’t rely on what consumers say they like, but [...]

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WHIM2: Optimization with Offermatica

Cross-Posted on Marketonomy:
This is the second in the set of marketing technology videos I produced for MarketingRev. This week, I’m interviewing Matt Roche from Offermatica, one of the world’s leading optimization companies. As I posted on MarketingRev:
Offermatica is one of the world’s leading optimization companies, offering technologies that help businesses dynamically test and deliver [...]

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What’s Happening In Marketing

Cross-posted on Marketonomy
A few months ago, I started an ambitious project to video tape thought leaders in marketing technology. My good friends at Miner Productions partnered with me to shoot and produce a series of videos for MarketingRev, and we got some great material. But along the way, I got side-tracked with the SocialRep venture [...]

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MotiveLab Interviewed on PodTech

I did an interview with Eric Vidal for his WebEx podcast, which is now posted up on PodTech. It’s a little strange being on the other side of the interviewer’s questions–and an eye-opening experience to find I’m not as good at crafting soundbites as I like to expect from my interview subjects. Fortunately, Eric is [...]

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Web 2.0 Overused Buzzwords

This is mildly interesting. Someone posted a question on LinkedIn’s Q&A section asking people to submit their top 5 overused or overhyped buzzwords. When I checked in, 49 people had responded, which is quite high response for a LinkedIn question. Keep in mind that it wasn’t a mulitple choice, it was an open ended “give [...]

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Oh, The Predictions

Cross-posted at Marketonomy:
I had an opportunity to attend the PRSA: Media Predicts event last night, courtesy of my partners at Miner Productions, whose video interviews with the panelists I predict will be the best part of the whole carnival. We’re in the middle of that frothy season of media predictions for what earthshaking business and [...]

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Social Computing Strategy for Product Lifecycle

Jeremiah Owyang has a fantastic post on his blog that you should read and then print and post on your office wall. It is an easy to understand framework for applying social media strategy and tactics throughout the product lifecycle, and provides specific examples at every stage of the lifecycle for how business teams should [...]

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RapLeaf: Social Media’s Trojan Horse

(I’ll be cross-posting this at Marketonomy as soon as Typepad can find the time to get back to me about my account being down.)
I’ve been watching the furor over the RapLeaf controversy for the past couple of days, really struggling over whether or not to weigh in. If you’ve already been following the controversy, [...]

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Marketing In the Age of Conversation

Cross-posted at Marketonomy.
Arun Rajagopal has a great series unfolding on his blog that he’s calling The Social Media Challenge, in which he’s trawling the Internet to parse the meaning and practice of social media with a beginner’s mind. It’s a good roundup of ideas and theories with a lot of good links.
Arun sent me a [...]

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