Originally posted at SocialRep One of the core imperatives of social marketing is engaging your customers in conversation—instead of just blanketing the market with offers and collecting conversions, social marketing focuses on active market dialog to better understand and meet the needs of customers. Your customers are already talking, the theory goes, so join the […]

I’ll be moderating a panel on Sustainable Social Media at the Bioneers Conference in San Rafael. We’ll be streaming the session live, tying in more than 20 remote conference locations. If you have questions during the panel, feel free to post them on Twitter, tagged as “#bioneers” and I’ll pick them up and weave them […]

I‘m thrilled to have been invited to moderate a panel on Social Media at the upcoming Bioneers Conference, October 16-18th at the Marin Civic Center, just north of San Francisco. The conference is a 20-year old forum featuring many of the world’s leading social and scientific innovators on issues of the environment and social justice–artists […]

Over the past few months I’ve been analyzing social media marketing data produced by our alter-ego/partner . One of the industries SocialRep tracks is consumer electronics, which includes endless sub-sectors where pitched battles for the hearts and minds of consumers play out every day. Many companies in this industry have become savvy about social media–few […]