As social media continues to mature, and as the economy continues to falter, interest is growing rapidly among businesses in how to leverage social media for lead generation. For the month of January, MotiveLab is going to focus on lead generation issues on this blog, and explore some of the challenges, techniques and technologies that [...]

You would have to be a mummy not to have noticed the ongoing and pervasive conversation about what role public relations firms should play in helping their clients understand and use social media. I won’t go into the details here, except to point you to two recent posts on the subject; check out a [...]

There’s no doubt that Crowdsourcing (aka getting your customers to work for you) is big business. According to IHL Consulting Group self-checkout alone is projected to be worth $1.2 trillion by 2009. Customers helping themselves or each other works because most people are served quicker, more accurately and leave with a stronger relationship to the [...]

A year ago MotiveLab syndicated a marketing whitepaper with Netline, entitled “12 Essential Tips for Success in Social Media”. Over 3,000 people downloaded the report and 1,800 filled out a short survey asking about their attitudes and approach to social media marketing. The results of that survey are available here for free.
We separated the data [...]

Most of the work we do here at MotiveLab focuses on understanding the attitudes, interest and motivations of the people using a product or service. Understanding an audience enables us to design programs for engagement that create trusting relationships.
Occasionally we are asked to design social media programs that alter behavior so that a new service [...]