Is Social Media Making Gender Roles Obsolete?

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The best thing about staring at web data all day is that I get to see trends as they emerge. Usually it’s just little shifts in the drift and flow of online dialog. But sometimes I get a front-row seat to a tectonic change that points toward some unexpected and emerging truth. A clear view [...]

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Livestreaming Bioneers Social Media Panel

I’ll be moderating a panel on Sustainable Social Media at the Bioneers Conference in San Rafael. We’ll be streaming the session live, tying in more than 20 remote conference locations. If you have questions during the panel, feel free to post them on Twitter, tagged as “#bioneers” and I’ll pick them up and weave them [...]

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Is Cision Accountable for PR Spam?

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As a blogger, I receive a fair amount of PR spam–5-10 emails every day pitching crap I would never write about. And 9 times out of 10 this spam is illegal. It’s unsolicited commercial email in blatant violation of numerous provisions of the CAN-SPAM act. Day after day, week after week, the crap just rolls [...]

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Bioneers Panel on Social Media

I‘m thrilled to have been invited to moderate a panel on Social Media at the upcoming Bioneers Conference, October 16-18th at the Marin Civic Center, just north of San Francisco. The conference is a 20-year old forum featuring many of the world’s leading social and scientific innovators on issues of the environment and social justice–artists [...]

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Kodak’s Social Media Strategy: Backfiring Already?

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Last week I wrote a short analysis of Kodak’s surprising move with the Zi8 pocket camera, explaining how Kodak had obviously been listening intently to consumer discussions about pocket video cameras, and rather than making the usual incremental upgrade to one or two features for their next release, they threw down the gauntlet and upgraded [...]

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Kodak Throws Down the Social Media Gauntlet

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Over the past few months I’ve been analyzing social media marketing data produced by our alter-ego/partner SocialRep. One of the industries SocialRep tracks is consumer electronics, which includes endless sub-sectors where pitched battles for the hearts and minds of consumers play out every day. Many companies in this industry have become savvy about social media–few [...]

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Generating Leads With Social Media

As social media continues to mature, and as the economy continues to falter, interest is growing rapidly among businesses in how to leverage social media for lead generation. Lets look at some of the most basic aspects of understanding lead generation in the context of social media.
The Three C’s: Content, Conversation and Community [...]

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PR Still Not Getting Social Media

You would have to be a mummy not to have noticed the ongoing and pervasive conversation about what role public relations firms should play in helping their clients understand and use social media. I won’t go into the details here, except to point you to two recent posts on the subject; check out a [...]

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Crowdsourcing or Crowdsouring

There’s no doubt that Crowdsourcing (aka getting your customers to work for you) is big business. According to IHL Consulting Group self-checkout alone is projected to be worth $1.2 trillion by 2009. Customers helping themselves or each other works because most people are served quicker, more accurately and leave with a stronger relationship to the [...]

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Success in Social Media Survey Results

A year ago MotiveLab syndicated a marketing whitepaper with Netline, entitled “12 Essential Tips for Success in Social Media”. Over 3,000 people downloaded the report and 1,800 filled out a short survey asking about their attitudes and approach to social media marketing. The results of that survey are available here for free.
We separated the data [...]

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