I attended the memorial last Saturday of a former employee, a young woman named Maya Machnicova. Memorials are always a reminder of basic truths we tend to ignore, or simply forget, and Maya’s passing in particular has made me think a lot about the subtle ways people impact my life. The push and pull of […]
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Originally posted at SocialRep One of the core imperatives of social marketing is engaging your customers in conversation—instead of just blanketing the market with offers and collecting conversions, social marketing focuses on active market dialog to better understand and meet the needs of customers. Your customers are already talking, the theory goes, so join the […]
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