Most of the work we do here at MotiveLab focuses on understanding the attitudes, interest and motivations of the people using a product or service. Understanding an audience enables us to design programs for engagement that create trusting relationships.
Occasionally we are asked to design social media programs that alter behavior so that a new service […]

I’ve been working with companies on building effective consumer and B2B brands for many years. It’s always interesting to view organizations through the “brand lens”. The church is a particularly interesting subject since it’s so easy to point out inconsistencies in behavior – actions that sit in complete or more often apparent contradiction to the […]

Interesting article today from the Sydney Morning Herald about sharing ultrasound images on sites like MySpace. Social networking with a foetal attraction.
“Many mums-to-be say posting ultrasound photos is an easy way to announce an exciting piece of information to lots of people all at once. But some warn that sharing foetal pictures could be […]

Cross-posted on Marketonomy
ReadWriteWeb has a great story on the impressive mashup of social media tools the RedCross is using to engage with flood victims in the midwest.
The newsroom site runs off of Wordpress, and it’s being used to push out press releases, media, and information about shelters. The Red Cross is using Utterz to […]

Several years ago I saw a cartoon where an enterprising child was selling 5 cent lemonade to adults passing by. Just around the corner his friend was greeting the customers leaving the lemonade stand — now doubled over in pain — with another stand selling the lemonade antidote for $5. Fast forward to the […]