Crowdsourcing or Crowdsouring

There’s no doubt that Crowdsourcing (aka getting your customers to work for you) is big business. According to IHL Consulting Group self-checkout alone is projected to be worth $1.2 trillion by 2009. Customers helping themselves or each other works because most people are served quicker, more accurately and leave with a stronger relationship to the [...]

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Success in Social Media Survey Results

A year ago MotiveLab syndicated a marketing whitepaper with Netline, entitled “12 Essential Tips for Success in Social Media”. Over 3,000 people downloaded the report and 1,800 filled out a short survey asking about their attitudes and approach to social media marketing. The results of that survey are available here for free.
We separated the data [...]

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Pickens Charge

Most of the work we do here at MotiveLab focuses on understanding the attitudes, interest and motivations of the people using a product or service. Understanding an audience enables us to design programs for engagement that create trusting relationships.
Occasionally we are asked to design social media programs that alter behavior so that a new service [...]

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Who Would Jesus Shoot?

I’ve been working with companies on building effective consumer and B2B brands for many years. It’s always interesting to view organizations through the “brand lens”. The church is a particularly interesting subject since it’s so easy to point out inconsistencies in behavior – actions that sit in complete or more often apparent contradiction to the [...]

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Social Inner-Working

Interesting article today from the Sydney Morning Herald about sharing ultrasound images on sites like MySpace. Social networking with a foetal attraction.
“Many mums-to-be say posting ultrasound photos is an easy way to announce an exciting piece of information to lots of people all at once. But some warn that sharing foetal pictures could be [...]

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RedCross Uses Social Media to Help Flood Victims

Cross-posted on Marketonomy
ReadWriteWeb has a great story on the impressive mashup of social media tools the RedCross is using to engage with flood victims in the midwest.
The newsroom site runs off of Wordpress, and it’s being used to push out press releases, media, and information about shelters. The Red Cross is using Utterz to [...]

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Social Networking Antidote

Several years ago I saw a cartoon where an enterprising child was selling 5 cent lemonade to adults passing by. Just around the corner his friend was greeting the customers leaving the lemonade stand — now doubled over in pain — with another stand selling the lemonade antidote for $5. Fast forward to the [...]

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Social Mixing Makes Consumers Smarter

Cross posted at Marketonomy.
Another social media trend I’m following:
I mentioned in my last post that certain conversational trends emerge in the first few days of tracking any particular market, but that deeper and often more significant trends only appear when you follow a market over many different channels over a longer period of time. [...]

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Following the Flow of Conversation

Cross-posted on Marketonomy
Continuing on the theme of social media trends and implications.
One of the major themes that social media experts talk about incessantly is the shift in control over the message. In the world of mainstream media where content is created by a few and broadcast to the many, whoever controls publication controls the [...]

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Social Media Disrupting Market Landscape

Cross Posted at Marketonomy
I’m still deep in the self-imposed exile of stealth startup mode. But there are some fascinating market and business trends in Social Media that I’m closely tracking and happy to discuss in the abstract, especially as they start to intersect with other discussions in the public sphere.
One of the trends that [...]

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