Cross-posted at Marketonomy.
This week on What’s Happening in Marketing, I interview Jack Jia, the CEO of Baynote. Baynote is an on-demand provider of software that analyzes customer shopping behavior online to make product recommendations to other customers. As Jia notes in his interview, Baynote doesn’t rely on what consumers say they like, but [...]
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Cross-Posted on Marketonomy:
This is the second in the set of marketing technology videos I produced for MarketingRev. This week, I’m interviewing Matt Roche from Offermatica, one of the world’s leading optimization companies. As I posted on MarketingRev:
Offermatica is one of the world’s leading optimization companies, offering technologies that help businesses dynamically test and deliver [...]
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