Remembering Maya

I attended the memorial last Saturday of a former employee, a young woman named Maya Machnicova. Memorials are always a reminder of basic truths we tend to ignore, or simply forget, and Maya’s passing in particular has made me think a lot about the subtle ways people impact my life. The push and pull of… Continue reading Remembering Maya

Turning Customers Into Social Shills

Originally posted at SocialRep One of the core imperatives of social marketing is engaging your customers in conversation—instead of just blanketing the market with offers and collecting conversions, social marketing focuses on active market dialog to better understand and meet the needs of customers. Your customers are already talking, the theory goes, so join the… Continue reading Turning Customers Into Social Shills

Bioneers Panel on Social Media

I‘m thrilled to have been invited to moderate a panel on Social Media at the upcoming Bioneers Conference, October 16-18th at the Marin Civic Center, just north of San Francisco. The conference is a 20-year old forum featuring many of the world’s leading social and scientific innovators on issues of the environment and social justice–artists… Continue reading Bioneers Panel on Social Media

Kodak’s Social Media Strategy: Backfiring Already?

Last week I wrote , explaining how Kodak had obviously been listening intently to consumer discussions about pocket video cameras, and rather than making the usual incremental upgrade to one or two features for their next release, they threw down the gauntlet and upgraded just about every feature mentioned on user wish lists. This was… Continue reading Kodak’s Social Media Strategy: Backfiring Already?

Kodak Throws Down the Social Media Gauntlet

Over the past few months I’ve been analyzing social media marketing data produced by our alter-ego/partner . One of the industries SocialRep tracks is consumer electronics, which includes endless sub-sectors where pitched battles for the hearts and minds of consumers play out every day. Many companies in this industry have become savvy about social media–few… Continue reading Kodak Throws Down the Social Media Gauntlet