
By leveraging AI, businesseshope to do everything from automating content and communication to predictingand planning pipeline through better use of available data.

What should we make of thewholesale leap into AI, as marketing and sales professionals, and how should weapproach integration?

Marketing and sales managersstruggle to cut identify the shortest critical path to results. This modelhelps clear the clutter.

MotiveLabis committed to clarifying the world of Marketing and Sales AI, dispelling hypeand myth about AI applications, tracking the development of new technologies,and helping businesses integrate AI effectively to transform
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MotiveLab conducted several interviews and basic AI tests with "EVI", Hume AI's "emotionally intelligent" AI chatbot.

I've beenplaying around with AI as creative director for blog images, and the resultshave ranged from solid to amusing.