MotiveLab is a rainmaker for leading edge IT solution providers. We generate market activity around advanced technology solutions through a mix of paid, organic, earned and social media.
Whether you're addressing a new product or a new market, you need to find the right foothold to connect with customers. Typically this starts with defining a white-space position and matching it with your Ideal Customer Profile. Then we focus on enriching data to execute a mixed-media campaign to generate visibility and engage early adopters.
Strategic Positioning:
A detailed positioning plan that crystallizes your unique value proposition and Leadership Agenda for ideal customers, grounded in practitioner pain points and community insights.
ICP Development:
A validated and enriched list of 1,000+ targeted companies and contacts, with AI-powered lead scoring to identify high-intent prospects.
Content Foundation:
A comprehensive content package (landing page, microsite, brochure, social grid, technical blog series) tailored to the specific buyer persona and optimized for the channels where they're active.
Market Visibility:
50,000+ media impressions via paid, earned, and social promotion, establishing presence in key practitioner communities and technical forums.
Scaling requires validation of entry successes and assumptions. We do this by engaging architects, practitioners and executive decision-makers to provide qualitative and quantitative feedback on your solution, often through hands-on engagement. We move beyond guesswork by coordinating conversations and experiences directly with prospects and customers, to ensure your solution resonates.
User Validation:
Product-market fit testing through product-led promotions, POC contests, technical pilot programs, and other direct-engagement initiatives that prove value in practitioners' own environments.
Market Intelligence:
Qualitative and quantitative practitioner surveys, advisory board insights, and technical benchmarks that validate your positioning and inform product roadmap decisions.
Credible Proof Assets:
Practitioner-authored case studies, technical comparison frameworks, and validation reports that serve as third-party proof points for enterprise sales cycles.
Refined Targeting:
AI-enriched lead scoring and behavioral analysis to identify Product-Qualified Leads (PQLs)—prospects who've demonstrated genuine interest and buying intent through engagement.
Market Alignment programs energize channel partners, system integrators, and alliance partners to carry your solution into accounts you can't reach alone. We design and localize the content, campaigns, and MDF programs that help partners effectively position managed services and solutions that drive customer success, anywhere in the world.
Partner Activation:
From partner training and sales enablement to gamification and performance-based MDF programs, we identify and elevate partners most likely to become brand champions and revenue drivers.
Message Amplification:
Instead of generic syndication, we create tailored content packages for partner-owned media—co-branded campaigns that bridge the gap between your solutions and your partner's specific customer base.
Partner-Generated Pipeline:
When partner programs are properly aligned with mutual success metrics, you don't need to pump MQLs into disconnected funnels. Partners generate their own demand, qualify their own leads, and drive adoption in their territories.
Ecosystem Momentum:
Coordinated partner campaigns create market-wide visibility and proof of ecosystem strength, accelerating enterprise evaluations and shortening sales cycles.
Market Growth programs expand proven solutions into new geographies, languages, and practitioner communities. We localize content, activate regional partners, and adapt your Leadership Agenda for new contexts.
Geographic Expansion:
Systematic entry into new regions with localized content, culturally adapted messaging, and regionally-relevant proof points that resonate with local practitioner communities.
Language & Cultural Localization:
Translation and adaptation of your entire content library, technical documentation, and marketing assets to serve practitioners in their native language and regional context.
Regional Partner Networks:
Identification, recruitment, and activation of local channel partners, system integrators, and regional influencers who carry your solution into markets you can't serve directly.
Community Development:
Building presence and credibility in regional developer communities, local technical forums, and language-specific practitioner networks to establish market leadership beyond your home territory.
Every program begins with a Market Development Assessment where we audit your current position, identify your highest-value opportunities, and map the right program to your stage.Programs run on a quarterly cycle with clear deliverables, measurable outcomes, and continuous optimization. We bring decades of IT market experience and direct relationships in practitioner communities to make every program count.
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