A year ago MotiveLab syndicated a marketing whitepaper with , entitled ”. Over 3,000 people downloaded the report and 1,800 filled out a short survey asking about their attitudes and approach to social media marketing. The results of that survey are .
We separated the data gathered in the first six months from the data gathered in the second six months. Interesting trends are discernable even in this short of a time period suggesting that the pace of adoption and the level of social media integration among corporations are increasing. We also discovered a lack of confidence in PR and Advertising agency’s ability to deliver social media strategies despite a considerable effort by these traditional media players to add social media to their service offering.