Russ Baker
Managing Partner
Russ BakerRussell Baker has been designing and directing the implementation of enterprise-level marketing programs for over 20 years. Focusing on integrated marketing and branding for technology companies, Russ brings a wealth of experience to critical marketing initiatives including lead generation, corporate communications, management, customer support and SEM.

As a founder and Managing Partner of two previous marketing agencies, Russ has consistently and expertly guided venture-backed companies across the chasm and into the arms of early adopters. Russ’ experience in launching new products and ventures includes QuantumShift, Ascend Communications and Zhone Technologies.

Prior to MotiveLab Russ served as the Vice President of Marketing at Triton Distribution Systems where he helped the B2B software company deliver a SaaS travel application to agents around the world. His international branding strategies helped opened up the China, Middle Eastern and European markets to Triton’s solution.

Russ began his career branding consumer packaged goods, earning over 200 national and international awards for design excellence. He has held key marketing management positions at HumanConcepts and Triton Distribution Systems and led critical marketing initiatives as a consultant for Sony, ADP, Advent Software and Sendmail to name a few.

He received his B.F.A. in Design and Communications from the University of Washington. He also completed his Masters of Business Administration from the Dominican University. Russ enjoys painting, drawing and building just about anything. He is celebrating 29 years of marriage and enjoying his new role as grandfather to his daughter’s daughters.

Chris Kenton
Founder, Consulting Partner
Chris KentonMotiveLab founder Chris Kenton is CEO of SocialRep, a SaaS provider of enterprise marketing applications for managing social media marketing. Chris remains an active consulting partner with MotiveLab, and often pilots new SocialRep programs with MotiveLab clients. With an extensive background in strategic marketing and application development, Chris specializes in market development, competitive positioning, marketing effectiveness and measurement, with a special emphasis on social media and marketing technology.

Formerly Senior Vice President of Strategic Planning at the Chief Marketing Officer’s (CMO) Council, and its corporate parent, the international PR firm GlobalFluency, Chris managed global business development, client consulting services and program development for affinity networks including the CMO Council, the Business Performance Management (BPM) Forum and the Forum to Advance the Mobile Experience (FAME).

Prior to GlobalFluency and the CMO Council, Chris was president and co-founder of the San Francisco marketing agency Cymbic. His clients have included Motorola, Intel, Yahoo!, Nokia, Charter Communications and Manugistics, as well a number of venture backed startups and small businesses. Prior to Cymbic Chris was founder of CBT publisher Scribe Software, the lead developer of, a commercial portal for software developers, and served on the board of Touchpoint Metrics.

A frequent author and speaker on marketing and technology issues, Chris has been a columnist for BusinessWeek Online and Executive Decision, and an analyst covering Business Intelligence for He has been quoted on marketing and technology issues in BusinessWeek, Investor’s Business Daily, Forbes, Network Computing, and a wide range of industry journals. He has written for B2B Magazine,, WebBuilder Magazine, JavaPro Magazine, Visual Basic Programmer’s Journal, and was co-author of Web Programming for IE 5.0 Unleashed. In 2003, Chris was invited to testify before the U.S. Congress on trends in overseas outsourcing, based on his writings about online technical daylabor.

Chris earned his B.A. in Literature and Creative Writing at UC Santa Cruz and Berkeley, and is married to a children’s librarian. He spends his free time mountain biking, snowboarding, backpacking and hunting dinosaurs with his 7-year-old son.

Joel Granoff
Consulting Partner

Joel GranoffJoel Granoff is a 20-year veteran of high-profile and high-growth businesses, with extensive sales, marketing and business development experience in both B2B and B2C environments. Specializing in strategic program development and marketing technologies, Joel brings expert level guidance to critical marketing objectives including lead generation, channel programs and management, and customer support and loyalty initiatives.

Joel’s track record of establishing category dominance in both consumer and Business-to-Business channels includes extensive experience in deploying interactive technology across multiple on-line and off-line sales channels. He is highly skilled at recognizing and embracing disruptive technologies for competitive advantage. Joel’s experience in launching new products and ventures includes early tenure in four high-growth organizations, where combined revenues exceeded $2 Billion in just 18 months of each operation

Most recently, Joel’s leadership as Vice President of Marketing and Business Development at Bulldog Solutions helped the B2B on-line lead generation company grow more than 400% over 3 years leading Bulldog to be recognized by The Austin Business Journal & PriceWaterhouseCoopers as the second fastest growing company in Central Texas in the 2006 “Fast 50” Awards. Joel architected and managed Bulldog’s internal sales and marketing campaign recently cited by Selling Power Magazine for The Best Demand Generation Program of the Year, receiving a 2006 Stevie Award.

Joel began his career in Television production, earning a Chicago Emmy for children’s programming. He has held key marketing management positions at Fortune 100 corporations, including NEC and at Compaq Computer Corporation where he oversaw all Strategic & Marketing Communications to launch the Compaq Presario brand in over 6500 retail locations across North America.

He received his B.S. in Communication Studies from Northwestern University’s School of Communication. He also completed “Finance for Executives” at Northwestern’s Kellogg School of Management.

Joel was raised in Kansas City, Mo and always wanted to be a cowboy when he grew up. His dreams partially realized he now lives in Austin, TX. When not watching his 2 older boys chase down fly balls and rebounds, he and his wife run after their infant son. Joel is an avid photographer, loves exploring new cites and enjoys Austin’s live music scene. He serves on the national board of JESNA – Jewish Educational Services of North America and on the board of the Jewish Community Association of Austin where he is past chair of the Community Relations Council.

That is why the system was being fooled by it

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