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As social media continues to mature, and as the economy continues to falter, interest is growing rapidly among businesses in how to leverage social media for lead generation. Lets look at some of the most basic aspects of understanding lead generation in the context of social media. The Three C’s: Content, Conversation and Community I’m… Continue reading Generating Leads With Social Media

You would have to be a mummy not to have noticed the ongoing and pervasive conversation about what role public relations firms should play in helping their clients understand and use social media. I won’t go into the details here, except to point you to two recent posts on the subject; check out a response… Continue reading PR Still Not Getting Social Media

There’s no doubt that Crowdsourcing (aka getting your customers to work for you) is big business. According to self-checkout alone is projected to be worth $1.2 trillion by 2009. Customers helping themselves or each other works because most people are served quicker, more accurately and leave with a stronger relationship to the company or product… Continue reading Crowdsourcing or Crowdsouring

A year ago MotiveLab syndicated a marketing whitepaper with , entitled ”. Over 3,000 people downloaded the report and 1,800 filled out a short survey asking about their attitudes and approach to social media marketing. The results of that survey are . We separated the data gathered in the first six months from the data… Continue reading Success in Social Media Survey Results

Most of the work we do here at MotiveLab focuses on understanding the attitudes, interest and motivations of the people using a product or service. Understanding an audience enables us to design programs for engagement that create trusting relationships. Occasionally we are asked to design social media programs that alter behavior so that a new… Continue reading Pickens Charge

I’ve been working with companies on building effective consumer and B2B brands for many years. It’s always interesting to view organizations through the “brand lens”. The church is a particularly interesting subject since it’s so easy to point out inconsistencies in behavior – actions that sit in complete or more often apparent contradiction to the… Continue reading Who Would Jesus Shoot?

Interesting article today from the Sydney Morning Herald about sharing ultrasound images on sites like MySpace. . “Many mums-to-be say posting ultrasound photos is an easy way to announce an exciting piece of information to lots of people all at once. But some warn that sharing foetal pictures could be oversharing” I think this discussion… Continue reading Social Inner-Working

Cross-posted on Marketonomy ReadWriteWeb has a great story on the impressive mashup of social media tools the RedCross is using to engage with flood victims in the midwest. The newsroom site runs off of WordPress, and it’s being used to push out press releases, media, and information about shelters. The Red Cross is using Utterz… Continue reading RedCross Uses Social Media to Help Flood Victims

Cross posted at . Another social media trend I’m following: I mentioned in my last post that certain conversational trends emerge in the first few days of tracking any particular market, but that deeper and often more significant trends only appear when you follow a market over many different channels over a longer period of… Continue reading Social Mixing Makes Consumers Smarter

Continuing on the theme of social media trends and implications. One of the major themes that social media experts talk about incessantly is the shift in control over the message. In the world of mainstream media where content is created by a few and broadcast to the many, whoever controls publication controls the message. In… Continue reading Following the Flow of Conversation