I finished out my trip to Austin last week as we launched a big lead gen campaign for MotiveLab with Bulldog Solutions, an Austin-based lead generation specialist. We wrote an article for the Bulldog Solutions newsletter (registration required, but worth it) about social media as a lead generation channel, and offered a link to a Marketing Brief titled “12 Essential Tips for Success in Social Media”. Wow, what a response. We’re about to hit 350 registered downloads for the Marketing Brief, even though it requires qualified registration.
Our partner Netline, experts in content syndication, have handled the registration and syndication, and really hit the ball out of the park. They encouraged us to add a couple of survey-type questions to our registration form, and the high number of quality registrations has turned that into a nice piece of insight about the market that we’ll be analyzing and sharing in the near future. Our questions were about attitudes toward social media, its relevance to marketers, and who they expect to deliver social media services. Just looking through the responses has been surprising, but we won’t have a full analysis until next week.
If you’d like to download the MarketingBrief, which was sponsored by our friends at BuzzLogic, you can find it courtesy of Netline on their TradePub Web site.
